NetGalley has several types of Feedback, including star ratings and member-specific questions in addition to a full review. See more info about Feedback here.
Here are a few tips for encouraging NetGalley members to send their Feedback to you via NetGalley:
First: tell them! Members are more likely to submit feedback if you specify that you’d like them to do so in your Approval Email. (Make sure to tell them when you want them to review, too—on the Pub Date?) To edit that email, go to the Requests page, open the pending requests for any title, and you’ll see a link that says “Approval Email”. Click to edit the message. This will become your default message that is sent each time you press the Approve button. We strongly suggest you check out these good examples of Approval emails.
Next: remind them! You’re welcome to follow-up with readers using the Detailed Activity or Feedback Report for that title—these reports include a lot of information based on each request, so it’s easy to sort/filter by who was approved but never downloaded, or downloaded but hasn’t yet submitted their Feedback. The member’s contact information will be present if the member has opted to share that (most do).
Don’t forget the good stuff: In that follow-up email (to everyone who was approved for your title but hasn’t yet reviewed), why not give them an “extra” to encourage their review? Remind them if the author is available for interviews or blog tours, if there’s a giveaway coming up that they can cross-promote, give them the cover image/author photo to post alongside their review, provide a canned Q&A with the author, etc. Anything that will aid in their promotion of the book. You could even offer an incentive—“if you post a review on your blog on the pub date, and send us the link to it via the Feedback button in NetGalley, we’ll auto-approve you for our next book!” Plus, tell them to use the Sharing feature in NetGalley to post their review on their social networks (Twitter, Facebook, LinkedIn).
Remember: Members are not required to submit Feedback via NetGalley, though we do always encourage them to do so, and it’s important to remember that not all members are reviewers! Here’s what we tell members about submitting Feedback. Often, publishers find that NetGalley members HAVE written a review and posted it elsewhere without notifying the publisher through the site. Catch them by setting up Google Alerts for your titles.
PS: You can now add the NetGalley reviews you love to title page! Do this from the Feedback page for a particular title, more info here.